Re-working

Hello from Mina.  While my partner has been diligently posting astute observations and thoughts about love and relationships, I have been… well, delinquent.  Not that this is an excuse, but the past several months have been full of changes for our business.  Some very exciting  progress – our off-shore development team finally finished their work!  (About 6 months behind schedule, but hey, it’s done!)   And some not so great news  – our CTO had to leave us for personal reasons.  After “courting” him for months then working with him for another several months, this decision on his part led to soul-searching and strategic re-thinking on my and Arry’s part as well as some inevitable delays just when we had been gaining momentum.   Where are we now?  We were incredibly fortunate that just before our CTO left, we had recruited another developer to become a part of our start-up family.  Michael gallantly and skillfully picked up the pieces, and we are happy to report that we have a team that is even stronger and more committed than ever before.

As our business regains its momentum and as we rally towards our launch, one thing that has helped me get  focused and clear-headed is the book Rework by Jason Fried and David Heinemeier Hansson.  This concise and entertaining book was actually recommended by our new CTO Michael (another reason we’re  lucky to have him – he has great taste in books), and as I flew through it, I was reminded of all of my beliefs about start-ups that the past several months had successfully distracted me from.  It really is amazing how much of your own beliefs you can lose track of.   This book on entrepreneurship has 70 and more axioms, observations, pleas and otherwise clever sayings (although the authors would never use the term “entrepreneurship”  as they see it as  “loaded with baggage” and elitist).  Here are a few points from Rework that really hit home for me:

-“Planning is guessing.”  This reminder was really timely as I was pulling my hair out trying to come up with every possible financial scenario and corresponding projections.  Some readers of this blog might remember my post on business plans, but I temporarily got caught up with the need to have some certainty (or as much certainty as possible at the moment).  To do:  Make short term plans; be ready to improvise.

-“No time is no excuse.”  Enough said.

-“Draw a line in the sand.”  This reminds me of Guy Kawasaki’s point that a great business should polarize people.  You can’t be everything to everyone.  Instead, go for “superfans” who will love you and talk about you to anyone with two ears.

-“Embrace constraints.” “Build half a product, not a half-assed product.” Lack of resources can actually be a good thing, and help you be focused or to draw that line in the sand for a simpler product that works supremely well.

-Go for “quick wins.”  Break down projects into small tasks and milestones to build momentum and motivation.  Yes! 

-“Don’t be a hero.”  “Go to sleep.”  I have a real problem with the glorification of all-nighters and other acts of “heroism” in start-ups and the corporate world in general.  True, in some instances, sleeplessness is called for to deal with real crises that require real action immediately.  In most cases, though, (sorry to sound unsympathetic), this kind of heroism can be attributed to the need to create work for its own sake (to brag about being overworked??) and/or lack of judgment about what is important and/or inefficient work habits. 

-Lastly, my favorites:  “Good enough is fine.”  “Launch now.”  No business is perfect, and if every entrepreneur perfected their product before marketing and selling it, we would still be hunting and gathering.  I look forward to our launch, when our product may not yet be perfect but will certainly be good enough.

-Mina