the power(lessness) of words

Everyone knows that relationships are important in starting and running a business. But how do you communicate effectively so that you can build those relationships? One study at UCLA indicated that up to 93 percent of communication effectiveness is determined by nonverbal cues. Another study indicated that the impact of a performance was determined 7 percent by the words used, 38 percent by voice quality, and 55 percent by the nonverbal communication. Time for a voice coach and maybe some method acting.